What is a Product Launch? While most businesses direct their attention to setting up an exquisite launch event, it’s only the tip of the iceberg. A product launch is not just a one-time event rather, it’s a comprehensive strategy that lays out the groundwork before the launch and tracks success after it. Abdul Wahab 11 Apr 2023 · 13 min read
7 Creative Product Launch Ideas In today’s landscape, products are often introduced through hybrid launches - taking place in both online and offline market spheres. Executing stellar promotional campaigns on both turfs that make your upcoming product launch the talk of the town poses a considerable challenge for marketers. Abdul Wahab 9 Apr 2023 · 9 min read
10 Best Pre-launch Campaign Ideas You Can Implement Developing an innovative product or service is only part of the process, it can’t guarantee success unless you draw in potential customers. 95% of product launches fail every year because of the lack of a structured pre-launch marketing approach. Abdul Wahab 4 Apr 2023 · 12 min read
10 Best Pre-Launch FinTech Marketing Campaign Examples As the industry grows, the fintech marketing sector follows suit. Startups have conducted marketing campaigns to integrate financial literacy into the general public - while striding through strict industry regulations. Abdul Wahab 31 Mar 2023 · 11 min read
How Harry’s Did a Stellar Pre-Launch Campaign? No startup has ever kicked off with brighter prospects for success than New York’s hyped razor brand Harry’s. The grooming brand signed up 100,000 emails in just one week of their pre-launch campaign, while the official launch date was yet to be announced. Abdul Wahab 28 Mar 2023 · 9 min read
How to Do a Pre-Launch Campaign for Free? As an upcoming startup, you don’t need a hefty marketing budget to make yourself visible to prospective customers. We have outlined seven compelling tactics to conduct your pre-launch campaign with little or no budget. Abdul Wahab 24 Mar 2023 · 8 min read
10 Best Pre-Launch SaaS Campaign Examples We have listed the most effective SaaS pre-launch campaign examples you should adopt for a successful launch day. Abdul Wahab 21 Mar 2023 · 11 min read
7 Pre-Launch Campaign Best Practices You Need to Know In a world where 95% of new product launches fail, you need an effective pre-launch marketing plan in place to ensure yours makes the cut. Abdul Wahab 17 Mar 2023 · 8 min read
How Robinhood Did a Stellar Pre-Launch Campaign Robinhood acquired 1 million users on the waitlist before it existed. Discover what effective marketing strategies they adopted to build the hype. Abdul Wahab 14 Mar 2023 · 9 min read
