What is a Product Launch? While most businesses direct their attention to setting up an exquisite launch event, it’s only the tip of the iceberg. A product launch is not just a one-time event rather, it’s a comprehensive strategy that lays out the groundwork before the launch and tracks success after it. Abdul Wahab 11 Apr 2023 · 13 min read
7 Creative Product Launch Ideas In today’s landscape, products are often introduced through hybrid launches - taking place in both online and offline market spheres. Executing stellar promotional campaigns on both turfs that make your upcoming product launch the talk of the town poses a considerable challenge for marketers. Abdul Wahab 9 Apr 2023 · 9 min read
