The Ultimate List of 18 Best Referral Software Solutions in 2024

The rising distrust of traditional media and paid advertisements has compelled companies to adopt a more organic and instinctive customer acquisition method. Relying on people’s tendency to act on friendly recommendations instead of banner ads when purchasing something, businesses can expand their outreach and gather quality leads through referral programs.

Customer referral programs create win-win outcomes for businesses and customers. In exchange for referring new leads to a business, customers receive cash rewards, freebies, and discounts. However, keeping things transparent and seamless between both parties demands referral program software in place.

Given the overwhelming track record and precedented success with many top-end businesses, word-of-mouth marketing is seen in a different spotlight than before. As the focus tilts in favor of referral programs as the prime marketing strategy, we’ve seen an outbreak of referral marketing tools.

From lead-building tools and tracking systems to multi-faceted enterprise solutions, referral softwares are set to maximize potential of your campaign - improve exposure and attract valuable leads.

With new software solutions popping up and existing ones competing for hegemony, finding the right one can be overwhelming. Nevertheless, the ideal referral software depends on the type of your business, preferred use-case, and the target audience.

The article primarily focuses on the top referral software companies catered to customers/subscribers. While the number on the list does not represent market rank, it undermines tools that specialize in loyalty, affiliates, and client-driven referral programs.

Keep in mind, that the features discussed for each software aren’t comprehensive and do not account for personal opinions or reviews. The goal is to provide an objective and research-intensive overview of the best referral program software to help you weigh your options before the next product launch campaign.

What is the Best Referral Software Like?

The perfect referral software is the one that fits your type of business. No referral software is the same, but here are the core features you should be looking for:

1. Referral Tracking: The software should provide a mechanism to track and record referrals made by existing customers, ensuring accurate attribution of successful referrals.
2. Referral Links: Each customer should receive a unique referral link that they can share with their friends, making it easy to track the source of each referral.
3. Customizable Rewards: The ability to set up customizable rewards for both the referrer and the referred, such as discounts, credits, or free products/services.
4. Automated Reward Fulfillment: The software should automatically deliver rewards to customers once a successful referral is completed, reducing manual effort.
5. Referral Dashboard: A dedicated dashboard for customers to monitor their referrals, track rewards, and view their progress.
6. Email Invitations: Automated email notifications or reminders that encourage customers to refer their friends and join the referral program.
7. Social Sharing: Integrations with social media platforms allow customers to share their referral links easily.
8. Referral Analytics: Detailed reports and analytics to help businesses measure the performance of their referral program, identify successful strategies, and optimize the program.
9. Fraud Detection: Mechanisms to detect and prevent fraudulent activities and ensure the integrity of the referral program.
10. Mobile-Friendly: The software should be optimized for mobile devices to cater to customers who prefer sharing many referrals on smartphones or tablets.
11. Integration with CRM/Marketing Tools: Seamless integration with Customer Relationship Management (CRM) systems or marketing tools to streamline data and improve customer targeting.
12. Multiple Campaigns: The ability to run referral campaigns simultaneously, each with different rules and rewards.
13. A/B Testing: The option to perform A/B testing to optimize referral program components and achieve better results.
14. API Access: Providing API access for businesses to integrate the referral program into their existing applications or websites.
15. Customer Support: Robust customer support to assist businesses and customers with any queries or technical issues related to the referral program.

All software below have most if not all of the above features. We'll highlight the most notable ones, as well as provide which ones are missing or lacking in the Pros & Cons section of each software.

Prefinery

Prefinery is a highly customizable referral and pre-launch waitlist management software. that works for all types of referral programs.

The booming SaaS industry has opened flood gates for smart pre-launch solutions, but none has managed to overturn Prefinery's dominance in bringing businesses to success.  What first began it's journey as a beta management platform specializing in prerelease later pioneered pre-launch campaign solutions for SaaS companies.

Prefinery has been a growth catalyst for over 22,000 business during the past 15 years, but boasts dominance on behalf of its esteemed partnerships with leading hi-tech businesses. With a full suite of natively integrated pre-launch management system and automated post-launch infrastructure, Prefinery doesn't leave the success of your launch to chances.

Prefinery is a Perfect Fit for:

• SaaS
• FinTech
• Game Studios
• Crowdfunding
• Online retail & ecommerce

Standout Features

• The only one with tried-and-tested infrastructure for explosively massive referral campaigns
• The best referral marketing software offers a full-suite, natively integrated pre-launch waitlist management system with user status tracking, access gating, invitation code delivery and invite-a-friend system
• Personalized/vanity referral codes
• Game code management and delivery
• Most number of leaderboard algorithms to choose from (4)
• Most comprehensive campaign and email analytics
• Support for custom SMTP server
• Only one that supports custom script/code injection on campaign assets
• Most secure with Privacy Shield, GDPR, and CCPA compliances, and the only one with a multi-factor authentication feature
• Most extensive API

Pros & Cons

Besides the standout features, go with Prefinery for:

• No sign-up blocking (overage support)
• Unlimited campaigns and emails
• Unlimited team member accounts
• Multiple reward types
• Highly customizable and embeddable signup form with visual builder
• Highly customizable email messages and layouts with visual builder and custom HTML email support
• Comprehensive user management platform that collects, tracks, and transfers the most data points. Supports filters, audience grouping, importing and exporting.

Cons:

• Doesn't offer landing pages unlike some of the other solutions here. Instead, you can directly install it on your own website or 3rd-party landing page providers and website builder platforms.
• No campaign templates. You are free to enable which features you need as you build your referral campaign (less clutter).
• Fewer direct 3rd-party software integrations. You do get access to a robust API, webhooks, custom JavaScript and 3rd-party integration support via no-code automation tools like Zapier.

Prices Packages

Lite

• 14-day free trial. Then, starts at $49 USD/month
• First 1,000 Users included
• Scale up to Unlimited Users
• 1 Campaign
• No Team Members
• Unlimited Emails
• Basic Analytics

Essentials

• 14-day free trial. Then, starts at $119 USD/month
• First 5,000 Users included
• Scale up to Unlimited Users
• 3 Campaigns
• 2 Team Members
• Unlimited Emails
• Full Analytics
• Remove “Powered by Prefinery”
• Integrations
• Webhooks
• API

Pro

• 14-day free trial. Then, starts at $239 USD/month
• First 10,000 Users included
• Scale up to Unlimited Users
• Unlimited Campaigns
• Unlimited Team Members
• Unlimited Emails
• Full Analytics
• Remove “Powered by Prefinery”
• Integrations
• Webhooks
• API
• Priority Support

Industry Experience

Prefinery has pioneered the referral marketing program landscape, continually innovating over the past 15 years. With more 20,000 campaigns surpassing 15 million leads and still expanding, it's the most battle-tested referral marketing platform experienced in handling the biggest and rapid-scaling campaigns, one of which with more than 800,000 users.

It has helped startups and big names alike quickly gain massive traction and become what they are today like:

• Atlassian
• Microsoft
• Post
• Skype
• Logitech
• WP Engine
• Geckoboard
• Kayak
• CEX.IO
• BlockFi
• BlockFolio

GrowSurf

GrowSurf is a referral program software that helps marketing, product, and engineering teams launch a customer referral program in days, not weeks.

Perhaps the most prominent highlight of a referral program is its cost-effectiveness among subsequent marketing channels, but GrowSurf takes it a step further. The program automates their customer acquisition at the lowest possible cost with clients reporting a 15% annual recurring revenue and an impressive 312% ROI through referrals.

Whether you’re a B2C fintech startup or a SaaS business aiming to scale up, your in-house dev team is your prime resource. GrowSurf equips PMMs with plug-and-play referral software engineered for their product niche and audience preference. With built-in third-party integrations, you can connect GrowSurf with your preferred CRM or email marketing system.

GrowSurf is a Perfect Fit for:

• B2C (Business-to-Consumer)
• FinTech
• SaaS

Standout Features

• Referral credit expiration feature
• 30+ direct 3rd-party integrations
• Manual/offline referral triggering
• Up to 4 reward types to choose from

Pros & Cons

Besides the standout features, go with GrowSurf for:

• Campaign and email templates to choose from
• Unlimited email sends
• No signup blocking (auto-upgrade to higher plan upon reaching current plan's limit)
• Double opt-in (confirm signup by email)
• Easy native form integration using Automagic

Cons:

• Basic signup form customization options (e.g. no CSS nor JS support)
• Basic email customization options (fixed number of email messages, can't create more)
• No custom HTML email support
• Limited user data collected
• Basic campaign analytics
• No email analytics
• Very limited multilingual support
• Supports up to 20 campaigns only on standard plans
• Supports up to 10 team members only for account management
• No end-user consent tracking
• No multi-factor authentication on login for account users
• Only one leaderboard algorithm (order by most referrals)
• No landing page builder
• No customizable email layouts
• No custom SMTP server support

Prices Packages

Startup

• $775/mo (paid annually)
• Up to 10,000 participants
• 2 campaigns
• 2 team members
• Customizable design
• Limited integrations
• Customer success manager
• Email support

Business

• $1,125/mo (paid annually)
• Everything in Startup, plus whitelabel features and access to all integrations
• Up to 25,000 participants
• 5 campaigns
• 5 team members
• Includes all features in the Startup Plan
• Access to all integrations
• Custom referral portal domain
• Remove ‘Powered by GrowSurf’
• Live chat support (with screensharing)

Elite

• Contact GrowSurf for pricing information
• Everything in Business, plus usage limits that match your company’s stage
• Up to 75,000 participants
• 20 campaigns
• 10 team members
• Includes all features in the Business Plan
• Priority support

Industry Experience

GrowSurf is a trusted software for fast-growing B2C, fintech, and SaaS businesses, aiming to score high customer inflows. The platform has helped companies like:

• SurveyMonkey
• MainStreet
• Alma
• InvestEngine
• Willful
• Microverse

Viral Loops

Viral Loops gives you referral program templates inspired by billion-dollar brands to increase and track customer referrals.

Referral programs, pre-launch waiting lists, newsletter refer-a-friend campaigns, or invite-based giveaways, Viral Loops is best equipped to help companies take off and grow startups into market leaders.

With Viral Loops, you can launch a working referral campaign in a few clicks, grow independently of how much you spend, and let your customers invite their friends on Messenger, WhatsApp, or TikTok through specialized referral widgets. It also offers features such as the Campaign Wizard, templates that fit your needs, Viral Loops Pages, integrations, and a real-time dashboard.

Viral Loops is a Perfect Fit for:

• Content Creators
• FinTech
• Startups
• eCommerce

Standout Features

• Landing page builder
• Campaign templates

Pros & Cons

Besides the standout features, go with Viral Loops for:

• Unlimited campaigns
• Unlimited email sends
• Offers live chat support

Cons:

• No pre-launch waitlist & beta management system features
• Only 1 leaderboard algorithm (order by most referrals)
• Only 1 reward type
• Very limited signup form and email customization options, no support for custom HTML email
• Basic campaign analytics, no analytics for emails
• Limited campaign user management features
• Untweakable fraud detection system
• No multilingual/localization support
• No multi-user (team) account support
• No multi-factor authentication for account users
• No custom SMTP server support

Prices Packages

Start-up

• $35/mo (billed annually)
• Up to 1,000 Participants
• Templates:
• Startup Prelaunch
• Newsletter Referral
• Tempting Giveaway
• Viral Loops for Shopify
• Leaderboard Giveaway
• Features:
• 9 essential integrations
• Reward management system
• Fraud detection
• Import & Export participants

Growing

• $69/mo (billed annually)
• Up to 3,000 Participants
• Templates (everything in Start-up, plus the following):
• Milestone Referral
• Refer a Friend
• Features:
• Everything in START-UP plus API Access, custom domain & custom CSS
• Concierge implementation
• Hubspot integration

Power

• $208/mo (billed annually)
• Up to 25,000 Participants
• Templates (everything in Growing, plus the following):
• Altruistic Referral
• Features:
• Everything in Growing, plus Priority support and no Viral Loops branding

Industry Experience

In its 7 years of industry experience, Viral Loops has powered over 47K campaigns, generating over 25 million active leads. The platform has been and is a success driver for companies like:

• Life360
• Treecard
• The Donut
• CloudWays
• Rocket
• GreenWood

KickoffLabs

Quickly set up lead capture, viral giveaways, and product launches where fans become influencers, supercharging the brand growth.

KickoffLabs is an audience growth platform that leverages fans' advocacy to win customers through lead capture setups, viral giveaways, and product launches. It offers over 25 pre-configured growth campaigns to choose from, including Sweepstakes, Prelaunch Waitlist, Email Opt-in Bribes, Newsletter Referrals, and Leaderboard Giveaways. It's your best shot to run referral programs from scratch in a popup box, on landing pages, or embedded on existing sites.

KickoffLabs streamlines sharing for leads, identifying influencers and tracking referral sales, and advanced fraud protection so your marketing investments reap good profits. The platform fits startups, small businesses, and even marketing teams for major corporations.

KickoffLabs is a Perfect Fit for:

• Sweepstakes
• Product Launches
• Giveaway Contests
• Waitlist Management
• Newsletter Growth
• Event Promotion
• Crowdfunding Pre-Launch

Standout Features

• Landing page builder and A/B testing
• Native SMS signup & alerts
• Offers live chat, scheduled call support for high-tier accounts

Pros & Cons

Besides the standout features, go with KickoffLabs for:

• Unlimited campaigns
• No signup blocking
• Comprehensive campaign and email analytics
• Comprehensive campaign user management system
• Email layout builder
• Custom SMTP server support

Cons:

• No pre-launch waitlist & beta management system features
• Very limited signup form and email customization options
• Restrictive API access, up to 100 calls/min only on standard plans
• Only 1 reward type
• Only 1 leaderboard algorithm (order by most referrals)
• Limited email sending (pay to send more)
• Supports up to 5 account users only on standard plans
• No campaign templates
• No support for custom HTML email
• No MFA for account users

Prices Packages

Hobby

• $19/MO billed annually
• Top Features:
• 2,000 Uniques / mo
• Unlimited Campaigns
• 1 Brand
• 1 Custom Domain
• Autoresponder Emails
• Advanced Fraud Prevention

Premium

• $49/MO billed annually
• Hobby features plus:
• 10,000 Uniques / mo
• Unlimited Campaigns
• 1 Brand
• 1 Custom Domain
• Branding Free Landing Pages
• Reward Level Emails
• A/B Testing
• Tracking Pixels/Scripts
• Integrations

Business

• $99/MO billed annually
• Premium features plus:
• 50,000 Uniques / mo
• Unlimited Campaigns
• 3 Brands
• 3 Custom Domains
• 3 Team Members
• No KickoffLabs Branding
• SMS Contests Optional

Enterprise

• Manage large campaigns.
• $199/MO billed annually
• Business features plus:
• 100,000 Uniques / mo
• Unlimited Campaigns
• 5 Brands
• 5 Custom Domains
• 5 Team Members
• SMS Included ($50 value!)
• Priority Support
• Free Design Tweaks

Industry Experience

Kickofflabs' industry experience extends over a decade, with a widespread clientele ranging from up and coming startups to established enterprises.

ReferralCandy

Reward your customers for referrals and watch the sales and shares roll in—a dream that every eCommerce business aspires towards.

ReferralCandy is a referral program software that relies on genuine word-of-mouth to grow your sales and maximize profits. Send automated invitation emails, feature your referral program on your website, and offer custom rewards, ReferralCandy sets the stage for businesses to streamline their campaigns for maximum output.

ReferralCandy supports automated invitations, works with subscriptions, customizes rewards, and operates pay-per-performance strategies. It's embedded with advanced fraud protection mechanics to keep your campaign foolproof from any fake contest entries and fraudulent referrals.

ReferralCandy is a Perfect Fit for:

• E-commerce
• Subscription-based businesses
• Influencer marketing

Standout Features

• Automated Invitation System
• Compatibility with Subscriptions
• Influencer Marketing Integration

Pros & Cons

Besides the standout features, go with ReferralCandy for:

• Anti-fraud mechanics
• Integration with various marketing tools
• Pay-for-performance pricing model
• Automated Newsletters and invitations
• Influencer marketing with an expert co-pilot

Cons:

• Not integrated with ECWID
• Single reward type
• Lack of email customization
• Compromised referral tracking
• No integration with Zapier
• Lack of LinkedIn social sharing option

Prices Packages

Premium

• $47/month (billed yearly) + 3.5% commission fee
• Unlimited customers
• Dashboard & data reports
• Live chat support
• Advanced fraud management

Plus

• $239/month (billed yearly) + 1.5% commission fee
• Everything in Premium and:
• Premium support & SLAs
• Dedicated account manager
• Quarterly campaign review

Enterprise

• Contact ReferralCandy for pricing information
• No commission fees
• Everything in Plus and:
• Unlimited campaigns
• Custom integrations
• Custom analytics and review with consultants

Industry Experience

Referral Candy integrates with referral tools you use for emails, analytics, and remarketing which make it a trusted partner of over 30,000 eCommerce stores. It has helped startups and big names alike quickly gain massive traction and become what they are today like:

• Rothy's
• Colgate
• Stanley
• Ledger
• Tupperware

Referral Factory

Want to grow your business? Referral Factory can help you do that. Sign up, build a referral program, and ask your customers to spread the word.

Referral Factory is a plug-and-play referral program software that allows you to build and launch a referral program for your business. It offers a simple, easy-to-use interface that requires no coding and integrates seamlessly with your CRM or internal workflows. With Referral Factory, you can automate asking your customers to refer friends and track the success of your referral program.

Referral Factory offers features such as access to referral program templates designed by experts, an AI-powered referral program builder, customizable branding, integrations with popular marketing tools, and advanced fraud alerts.

Referral Factory is a Perfect Fit for:

• Finance & investment
• Retail & e-commerce
• Giveaway contests
• SaaS and other subscription-based services
• Insurance
• FinTech
• Online learning & communities
• Recruitment

Standout Features

• Pre-built referral campaign templates
• Direct integration with popular CRMs like Zoho, Intercom, Hubspot, Pipedrive and Salesforce
• Can send manual once-off emails to users
• Personalized coupon codes

Pros & Cons

Besides the standout features, go with Referral Factory for:

• Customizable signup landing page
• Multi-user (team) accounts
• Customizable email layouts
• Can use custom SMTP server

Cons:

• Signups are blocked when reaching plan limit (has to purchase addon)
• Email sending is not unlimited (pay to send more)
• No pre-launch waitlist & beta management system features
• Only 1 leaderboard algorithm (rank by most referrals)
• No no-code native form integration option (has to use API for that)
• Limited email customization, can't create more email messages beyond what comes with the selected campaign template
• Can't use custom HTML emails
• Basic campaign and email analytics
• Untweakable fraud detection system
• No multi-factor authentication feature for account users
• Email-only support

Prices Packages

Starter

• $95 per month
• 500 users
• 1 campaign
• Chat and video support

Basic

• $200 per month
• 20,000 users
• Unlimited campaigns
• Chat and video support

Pro

• $300 per month
• 30,000 users
• Unlimited campaigns
• Chat and video support
• Secure login for users
• No Referral Factory branding

Enterprise

• $1400 per month
• 100,000+ users
• Unlimited campaigns
• Dedicated Campaign Manager
• Secure login for users
• No Referral Factory branding
• Host your own data
• Custom DPA and Terms Of Service

Industry Experience

Referral Factory has made it suitable for businesses of all sizes looking to grow their customer base through word-of-mouth marketing. The platform currently boasts over 300k+ combined referrals generated by all customers.

ReferralHero

Everything you need to build, manage, and track a referral program that doubles your business is all under one roof—Referral Hero. Leverage the power of word-of-mouth and use the same referral program platform that has powered thousands of businesses.

ReferralHero is a referral program software for B2B and B2C brands that allows you to build, manage, and track your referral program that fulfills your business needs. It leverages the power of word-of-mouth marketing and offers a simple, easy-to-use interface that requires no coding. With ReferralHero, you can incentivize participants to refer you to their friends and watch your business grow.

ReferralHero is an all-in-one referral program platform that offers customizable design, integrations with popular marketing tools, social sharing, detailed analytics, and 24/7 technical marketing consultants and customer support.

ReferralHero is a Perfect Fit for:

• SaaS
• Fintech
• Software and mobile platforms
• E-commerce
• Subscription-based businesses
• Influencer marketing, ambassador program
• Giveaway contests
• Newsletter

Standout Features

• Multiple unique user identifier options besides email e.g. phone number, crypto wallet number, custom (e.g. customer ID, social media handle, etc.)
• SMS verification
• Android & iOS Mobile SDK

Pros & Cons

Besides the standout features, go with ReferralHero for:

• Unlimited campaigns
• Unlimited email sends
• End-user consent tracking via double opt-in
• Custom non-referral action/event tracking
• Instant signup/subscription link
• Has the most direct 3rd-party tool integration options

Cons:

• No pre-launch waitlist & beta management system features
• Basic campaign analytics
• Limited email customization, can't create more email messages beyond what comes with the selected campaign template, can't use custom HTML emails, can't customize email look/layout
• No SMTP support
• Limited user/subscriber management features
• No email analytics
• No two-factor/multi-factor authentication feature for account users
• Lack of easy/no-code native form integration
• No built-in coupon code delivery feature
• Can't add custom scripts on campaign pages/assets (e.g. form, referral page/dashboard)

Prices Packages

Basic

• $69/month
• 14-day free trial
• Up to 1,000 subscribers
• 2 Campaigns
• Plug and Play Campaign Builder
• Your Branding
• 500+ Integrations
• Campaign Analytics
• Anti-Fraud Algorithm
• Email Support
• Automation Emails
• Javascript API Access

Pro

• $169/month
• 14-day free trial
• Up to 20,000 subscribers
• Unlimited Campaigns
• Plug and Play Campaign Builder
• Your Branding
• 500+ Integrations
• Campaign Analytics
• Anti-Fraud Algorithm
• Priority Support
• Automation Emails
• Custom Email Sender Domain
• Memorable Referral Links
• Javascript & REST API Access

Premium

• $299/month
• 14-day free trial
• Up to 50,000 subscribers
• Unlimited Campaigns
• Plug and Play Campaign Builder
• Your Branding
• 500+ Integrations
• Campaign Analytics
• Anti-Fraud Algorithm
• Priority Support
• Automation Emails
• Custom Email Sender Domain
• Memorable Referral Links
• Javascript & REST API Access

Industry Experience

6,000+ referral campaigns and have generated over 22 million leads

It has helped startups and big names alike quickly gain massive traction and become what they are today like:

• Men's Health
• HolidayPirates
• Current
• Europas
• Curve

ReferralMagic

ReferralMagic is a referral tracking software made for developers, designed to turn users and customers into referral magnets.

The platform offers a full-featured API, whitelabeling, and on-premise deployment options ready to take business to the next level. With ReferralMagic, you can build a referral program for your SaaS business, rebrand and resell to your clients, and customize based on your needs.

ReferralMagic features effective referral software tools to help plug-and-play widgets, campaign analytics, anti-fraud algorithms, email support, and Javascript API access to build your referral campaign. This robust referral program is trusted by industry players and online businesses to grow their leads and make sales with ReferralMagic.

ReferralMagic is a Perfect Fit for:

• SaaS
• Software

Standout Features

• Whitelabel and rebranding
• Rapid integration for SaaS apps
• On-premise deployment

Pros & Cons

Besides the standout features, go with ReferralMagic for:

• Full-featured API
• Swift and easy integration
• Incentive and campaign management
• Tracking and rewarding leads

Cons:

• Limited third-party integrations
• Limited referral program templates

Prices Packages

All plans include unlimited referral campaigns, multiple campaign modes, no restriction on referrers, ready-to-use invitation widgets, multi-domain support, real-time stats, and more.

Monthly

• $245/month
• Track unlimited referrals
• Track unlimited campaigns
• Run multiple referral campaigns
• No commissions, no hidden fees

Annual

• $2205/year (15% discount)
• Track unlimited referrals
• Track unlimited campaigns
• Run unlimited referral campaigns
• No commissions, no hidden fees

On-Premise

• $9700 one-time license fee
• Regular version updates
• Runs on your own server
• Data is hosted on your database
• Source code access for customization

Industry Experience

Referral Magic has helped startups and big names alike quickly gain massive traction and become what they are today like:

• Sitepoint
• LTVplus
• Nested
• Taskdrive

Referral Rock

Build automated refer-a-friend & affiliate programs that convert passive fans into active promoters. Join B2B & B2C businesses driving more shares and brand awareness instead of waiting for word of mouth to happen—Referral Rock has everything covered.

Referral Rock is a popular referral software choice for B2C and B2B businesses to scale customer growth by turning their biggest fans into powerful referral sources. The form of marketing allows you to build automated refer-a-friend and affiliate programs that convert passive fans into active promoters. Use Referral Rock to join businesses driving more shares and brand awareness instead of waiting for word-of-mouth to happen.

Referral Rock offers features such as the ability to unlock maximum referrals with referral marketing, encourage sharing across the customer lifecycle, motivate happy customers to tell their friends, and enable multiple aspects of the referral process.

Referral Rock is a Perfect Fit for:

• B2C businesses
• B2B businesses
• Refer-a-friend programs
• Affiliate programs

Standout Features

• Built-in landing pages
• Syncs with existing CRM
• Real-time metrics and notifications
• Mobile app supporting APIs
• Dashboard and Reporting

Pros & Cons

Besides the standout features, go with Referral Rock for:

• Integrates with HubSpot for CRM
• Admin dashboard generates reports
• Flexible and customizable affiliate portal
• Embedded referral widgets
• Top-notch tracking and analytics

Cons:

• Un-intuitive user interface
• Lack of email customization
• No pardot integration
• Inability to edit contact details
• Requires plug-and-play email templates

Prices Packages

Starter

• $200/month
• Starter includes:
• 10,000 Members
• 1 Program
• 10 Team Accounts
• Concierge Onboarding

Growth

• $400/month
• Everything in Starter, plus:
• HubSpot Integration
• Gift Card Rewards
• Cash-based Payouts
• Recurring Rewards
• Custom Domain

Established Business

• $800/month
• Everything in Growth, plus:
• Salesforce Integration
• Dedicated Account Manager
• Quarterly Success Reviews
• SLA (annual contract required)
• Unlimited Audit Logging
• Remove Referral Rock Branding

Industry Experience

Referral Rock has been the powerhouse for startups and big names alike. It has enabled over 1000+ B2B and B2C companies quickly gain massive traction and become what they are today, some of which include:

• FeedXL
• Grover
• Coolbot
• Catapult

UpViral

UpViral is a viral referral marketing platform that allows businesses to generate leads and sales by providing structured incentives for their visitors to refer others. It aims to be the most powerful viral marketing application available to businesses and enterprises of any size. With UpViral, you can create and run viral campaigns that incentivize your visitors to share your content and bring in more traffic.

UpViral referral software helps run sweepstakes, automated winner selection, automated prize delivery, smart leaderboards, unique coupon delivery, reward management, pages & widgets, fully customizable personalization tags, and scheduled campaigns.

Implementing a referral software also helps with facebook login, hosted templates, embeddable widgets, countdown timer, custom integration, in-depth analytics dashboard, export CSV, UTM tracking, A/B split testing, integrations, unlimited CRM integrations, advanced tagging, pixel tracking, one-click links, REST API, webhooks and Zapier.

UpViral is a Perfect Fit for:

• B2C
• B2B
• Newsletters
• Giveaway Contests
• Sweepstakes

Standout Features

• A/B testing
• Campaign templates and landing pages
• Single Sign-On (SSO) signup option for campaign users via Facebook login
• Coupon code management and delivery system
• Incentives system with 4 reward types (single-sided, double-sided, milestone and leaderboard)
• Auto-select winner(s) (random or by points)
• Campaign scheduling (start/end, timer)
• Custom action tracking and weighted actions (allocate points for each action type)
• Instant signup/subscription link

Pros & Cons

Besides the standout features, go with UpViral for:

• Comprehensive campaign and email analytics
• Leaderboard system
• No-code native form integration via Universal Capture
• Unlimited email sending
• Double opt-in (signup confirmation) for campaign users
• Campaign user management system (profile data, import, export, filter, tags, etc.)
• Native 3rd-party integrations
• Custom SMTP server support

Cons:

• No pre-launch waitlist & beta management system features
• Limited email customization, can't create more email messages beyond what comes with the selected campaign template, no support for custom HTML email, no custom email layouts
• You can create unlimited campaigns, but can only associate them with up to 10 brands/domains. That includes only up to 10 email sending addresses.
• Can't use custom scripts within campaign assets (e.g. form, referral page)
• Limited fraud protection features
• No end-user consent tracking
• No multi-factor authentication security feature
• No pre-launch waitlist & beta management system features
• No option for account sharing (multi-user / team account)

Prices Packages

Starter ($79/month)

• Run Unlimited Campaigns
• Up to 10,000 Leads
• Use for 1 Brand Upviral Tool Tip Image
• Drag & Drop Interface
• Referral Campaigns
• Contest & Sweepstakes
• Smart Leaderboards
• Anti Fraud Algorithm
• 50+ Integrations
• Chat & Email Support

Business ($119/month)

• All Starter Features
• Run Unlimited Campaigns
• Up to 25,000 Leads
• Use for 3 Brands Upviral Tool Tip Image
• Remove "powered by UpViral"
• Universal Capture
• Restrict entries by Location
• A/B Split Testing
• 500+ Integrations (Zapier)
• API & Webhook
• Chat & Email Support

Unlimited ($339/month)

• All Business Features
• Run Unlimited Campaigns
• Unlimited Leads
• Use for 10 Brands
• Chat & Email Support

Industry Experience

UpViral announces its authority in the industry by presenting a portfolio of over 32,600 businesses that have generated 67,010,944 leads combined. Some of its well-known customers include:

• Hubspot
• ClickFunnels
• Foundr
• Freshly
• Legionbeats

InviteReferrals

Looking for the best referral software for your business? InviteReferrals is a powerful yet simple-to-integrate referral software that helps to grow your business and acquire new customers through referral marketing.

InviteReferrals is a powerful referral software that supports simple integration and has been trusted by over 20,000+ customers. The software offers a complete referral strategy, design, and implementation, with features such as rewards on multiple events (e.g. share, subscribe, registration, install, sales conversion), 360-degree lead view, branded referral links, and more.

InviteReferrals is best know for referral and affiliate marketing program where users can earn up to 10% monthly recurring commissions for referrals. The software provides real-time statistics, links, assets, and banners to help affiliates promote the product.

InviteReferrals is a Perfect Fit for:

• B2C
• B2B
• Newsletters
• Giveaway Contests
• Sweepstakes

Standout Features

• Campaign and email templates
• Native integration with over 20 different platforms and CRMs
• Single Sign-On (SSO) campaign signup
• Personalized user/coupon codes

Pros & Cons

Besides the standout features, go with InviteReferrals for:

• No signup blocking (auto-upgrade)
• Unlimited email sending
• Reward system with multiple reward types
• Comprehensive campaign user management system
• Multilingual localization support

Cons:

• Up to 6 campaigns only per account on standard plans
• No pre-launch waitlist & beta management system features
• Form is not customizable, very limited customizations for emails
• Basic campaign analytics, no email analytics
• Can't use your own domain or email address for sending campaign emails
• No no-code native form integration option
• No double opt-in feature
• Very limited landing page features
• No support for custom HTML emails
• Can't customize email layout
• No custom SMTP server support
• Supports up to 5 account users only for a multi-user (team) account
• No MFA support for account users
• No campaign user consent tracking

Prices Packages

Basic Plan ($99/month)

• 1000 new referrers/month
• Unlimited conversions
• Unlimited invites
• Email notification
• API access
• 3 campaigns
• Account access (1 member)
• Email support (24 hrs response)

Standard Plan ($249/month)

• 3000 new referrers/month
• Unlimited conversions
• Unlimited invites
• Email notification
• API access
• 6 campaigns
• Account access (5 members)
• Email support (16 hrs response)
• Personalized coupon-based program

Enterprise Plan (Contact for pricing)

• High referrers/campaigns
• Account access (20 members)
• Email + Skype support (12 hrs response)
• Personalized coupon-based program
• Campaign hand-holding
• Dedicated account manager
• Custom developments

Industry Experience

InviteReferrals has been the trusted companion of over 20,000+ startups and full-scale businesses, some of which include:

• Lenskart
• Motorola
• Microsoft
• AVIS
• TATA
• Firefox

SaaSquatch

SaaSquatch is a flexible loyalty & referral software built to engage your customers and advocates wherever they're camping out.

SaaSquatch is a powerful referral and loyalty software that is built to integrate seamlessly with mobile or web apps. It offers enterprise-level security with SOC2 Type II Certification and is suited for complex user-journeys. SaaSquatch has the most flexible program logic available in the industry and provides industry-specific coaching and expertise, as well as world-class support to launch your referral program.

SaaSquatch offers reward programs for every stage of the customer journey, highly customizable branded user experiences, and the ability to reward users on in-app and out-of-app activities. It integrates with an entire tech stack to provide a seamless experience for businesses looking to engage their customers through referral, loyalty, or reward programs.

SaaSquatch is a Perfect Fit for:

• Mobile apps
• Loyalty programs

Notable Features

• Built-in referral and loyalty programs
• Enterprise-level security certification
• Seamless tech stack Integration

Pros & Cons

Go with SaaSquatch for:

• Create and configure programs
• Well-supported API docs
• Interactive admin user interface
• Run multiple programs simultaneously
• In-depth analytics and tracking
• Flags and blocks fraudulent referrals

Cons:

• Lack of reporting channels
• Inefficient email marketing support
• Limited customization options
• Expensive price packages

Prices Packages

Referral

• Starting at: $1,750 per month + set-up fee
• 2 program modules: Referral + Partner programs
• 4 reward triggers
• 1 microsite
• Embeddable widgets
• Multi-tier program set-up & configuration
• Custom referral solutions
• Sign-in with Google
• Access to most integrations
• Pro-level support

Loyalty

• Starting at: $1,750 per month + set-up fee
• 1 program module: Loyalty program
• 4 reward triggers
• 1 microsite
• Embeddable widgets
• Multi-tier program set-up & configuration
• Custom end-user loyalty experiences
• Sign-in with Google
• Access to most integrations
• Pro-level support

Lifecycle

• Contact for pricing
• 3 program modules: Referral, Partner + Loyalty programs
• 8 reward triggers
• 1 microsite
• Embeddable widgets
• Multi-tier + multi-objective program set-up & configuration
• Custom unified end-user experience + leaderboards
• SSO with Okta, SAML and more
• Access to all integrations
• Enterprise-level support

Enterprise

• Contact SaaSquatch for pricing information on their Enterprise plan.

Industry Experience

SaaSquatch has helped startups and big brands alike quickly gain massive traction and become what they are today. The platform has favored world's fastest-growing brands like:

• RingCentral
• Western Union
• Trusted
• Jobber
• Pluralsight

RefMonkey

Set up referral, affiliate, mlm, loyalty programs for any website or mobile app through integration (Zapier, Shopify, and many others) or API.

RefMonkey is a platform specializing in word-of-mouth marketing. It allows businesses to set up referral, affiliate, MLM, and loyalty programs for any website or mobile app through integration with platforms like Zapier, Shopify, and many others or through their API.

RefMonkey provides a lightweight script to keep your site speed fast, powerful APIs to build exactly what you need—customizable referral links, a branded affiliate dashboard for affiliates to see their stats and share their referral link. It ensures two-sided rewards, fully automated rewards creation based on set rules, fraud protection, and support for a multitude of website builders and programming languages.

RefMonkey is a Perfect Fit for:

• Founders and marketers
• Brand awareness
• Loyalty program
• eCommerce
• Affiliate and MLM

Notable Features

• Branded affilaite dashboard
• Create and run loyalty, affiliate, mlm campaigns
• Supports multi-channel marketing

Pros & Cons

Go with RefMonkey for:

• Integrated company dashboard
• Manage payouts/commissions/rewards
• Easy installation and management
• Wide programming language support
• Powerful REST APIs

Cons:

Prices Packages

Free Plan ($0/mo)

• Limited to 5 referrals
• API
• Paypal Mass Payouts
• Integrations

Monthly Plan ($49/mo)

• Unlimited referrals per month
• API
• Paypal Mass Payouts
• Integrations
• No hidden fees or commissions
• Priority Support

Yearly Plan ($499/yr)

• Unlimited referrals per month
• API
• Paypal Mass Payouts
• Integrations
• No hidden fees or commissions
• Priority Support

Industry Experience

No industry expereince or notable partnerships are shared on the website.

Genius Referrals

https://geniusreferrals.com/

Genius Referrals is a referral program software that helps businesses grow through word-of-mouth marketing. The platform is designed to make configuring a referral program quick and straightforward, while also handling the tracking of referrals and automatically rewarding advocates. Genius Referrals offers a free 30-day trial and a demo of their referral marketing software tool.

The Genius Referrals platform provides robust referral management tools that scale your business. Their innovative platform allows businesses to create a referral program in minutes, at a fraction of the cost of traditional methods. Genius Referrals also offers personalized services to help businesses run successful referral programs.

Genius Referrals is a Perfect Fit for:

• eCommerce
• Loyalty program
• Affiliate and MLM

Notable Features

• Customer-friendly dashboard
• Real-time referral notifications
• Diverse automated payout options
• Multi-language support

Pros & Cons

Go with Genius Referrals for:

• Supports easy sharing
• Schedule payouts in advance
• Track insightful campaign analytics
• Offer double-sided and multi-tiered rewards
• 24/7 referral program monitoring

Cons:

• Ineffective for enterprise-level
• Lack of customization support
• Sharp learning curve
• Manual fulfillment of digital products

Prices Packages

Starter Plan

• 500 Advocates/month
• 1 Referral Program
• Basic Branding
• Email Support

Silver Plan ($89/mo)

• 2,000 Advocates/month
• 1 Referral Program
• Standard Campaigns (Single & Double-sided)
• Standard Branding
• Manual Payout Fulfillment (Bank Transfer, Products, Store Credit)
• Prioritized Email Support
• $0.20 per additional advocate

Gold Plan ($219/mo)

• 5,000 Advocates/month
• 2 Referral Programs
• Advanced Campaigns (Tiered)
• Advanced Branding
• Automated Payout Fulfillment (Vouchers and Discount Codes)
• Dedicated Customer Success Manager
• $0.15 per additional advocate

Platinum Plan ($429/mo)

• 10,000 Advocates/month
• 3 Referral Programs
• Premium Campaigns (Multi-level Marketing)
• Premium Branding
• Automated Payout Fulfillment (Gift Cards and PayPal Cash)
• Dedicated Customer Success Manager
• $0.10 per additional advocate

Industry Experience

Genius referrals has powered referral programs for companies like:

• Twistshake
• Premiere
• Real Credit Deal
• Portfolio
• Coinsquare

SparkLoop

The world’s best newsletter operators and media brands rely on SparkLoop to grow their audience faster and more affordably. You should too.

SparkLoop is a newsletter growth platform that helps businesses grow their audience faster and more affordably through referral marketing solutions. The platform is trusted by thousands of top brands and is designed to integrate with your email platform in just two clicks.

SparkLoop offers a range of features to help businesses grow their newsletter audience, including the ability to reward your audience for sharing with friends, automatically fulfill digital and physical rewards, and show a beautiful, in-email referral section. SparkLoop also offers tools for boosting growth with giveaways, unlocking next-level growth with partnerships, and industry-leading anti-fraud protection.

SparkLoop is a Perfect Fit for:

• Newsletters
• Media brands
• Reward programs
• Sweepstakes
• Giveaway contests
• Influencer and ambassador programs

Notable Features

• In-email referral features
• Dedicated anti-fraud measures
• 2-click ESP integration

Pros & Cons

Go with SparkLoop for:

• Grow email list on autopilot
• In-email referral section
• Offer referral giveaways and prize-draws
• Automate reward fulfillment
• Simple integration with email platforms

Cons:

• Limited integration options
• Poor landing page design options
• Small number of email templates
• Poor customization options
• Possible limitations in scalability
• No free plan

Prices Packages

Solo Creator ($99/mo)

• Includes up to 100k email subscribers
• 1 referral marketing campaign
• 1 team member
• Remove SparkLoop branding
• Access to Partners feature
• Same-day email & chat support

Media Brand ($299/mo)

• Everything in Solo Creator, plus:
• Up to 250k email subscribers
• Up to 99 team members
• Multiple referral campaigns
• Custom conversion & ROI tracking
• Advanced segments & analytics
• Priority support

High Volume

• Everything in Media Brand, plus:
• Industry-leading anti-fraud
• Dedicated account manager
• White-glove onboarding
• Priority phone & strategy support

Industry Experience

Sparkloop has been time tested by companies like:

• The FlipeSide
• James Clear
• Punchbowl News
• Girlboss

Tuemilio

All you need for collecting and growing early users for your startup is a membership at tuemilio.

Tuemilio is a platform that helps startups collect and grow early users for their products through the use of modern waitlists. It provides a form builder to collect potential customers, custom dashboards for users, sharing tools for building referrals, email marketing to keep the waitlist engaged, and analytics to track performance.

Tuemilio aims to help founders validate their ideas by collecting and engaging with early users while building their apps. It offers a 30-day free trial with no credit card required and has different pricing plans for founders, startups, and enterprises. Is there anything else you would like to know?

Tuemilio is a Perfect Fit for:

• Startup validation
• Pre-launch waitlist

Notable Features

• Develop featured waitlists
• Custom Dasboards
• Dynamic email marketing
• Real-time referral analytics

Pros & Cons

Go with Tuemilio for:

• Adaps to whitelable branding
• Offer custom domains and email templates
• Comply with GDPR collecting user consents
• Triggered email on subscriber's activity
• Tracks referral URLs and social channels

Cons:

Prices Packages

Founder ($29/month)

• Unlimited Subscribers
• Unlimited Lists
• Custom Email Domain
• Email Marketing
• Campaign Analytics
• Fraud Protection
• REST API & JS SDK
• Customer Support

Startup ($49/month)

• Unlimited Subscribers
• Unlimited Lists
• Teams
• Custom Email Domain
• Email Marketing
• Campaign Analytics
• Fraud Protection
• REST API & JS SDK
• Priority Support

Enterprise (Custom Pricing)

• Everything in STARTUP plan
• Account Management
• Custom Integrations
• Design Tweaks
• Priority Support

Industry Experience

Since Tuemilio went online, the company has supported over 1250 startups, bringing 700,000+ leads onboard. Businesses that have capitalized on their support are:

• Dapper
• RabbitHole
• North Loop
• Scalapay

Waitlisted

Waitlisted.app is a wait list management tool built for startups. It helps startups to manage customer interest, engage future customers, and integrate into anything. With Waitlisted.app, you can start a fully managed waitlist with no programming required and kickstart your growth.

Waitlisted.app allows makers and product people to gauge early interest without writing any code. It helps you connect with and incentivize undiscovered ambassadors, allowing your champions to promote your product in exchange for early access. Waitlisted.app also offers advanced integrations to help you maximize conversions.

Waitlisted is a Perfect Fit for:

• Waitlist

Notable Features

• Simplify launching entire groups on user by rank.
• Manually promote and reward individual champions.
• Fully customizable  forms and widgets.
• Full API and webhooks to connect and integrate
• Zero programming required

Pros & Cons

Go with Waitlisted for:

• Works with many popular CMS systems
• Requires zero programming to build waitlists
• Support static site generators and hosts
• Export complete or filtered lists to build campaigns
• Seamlessly launch entire groups by rank
• Complete control of design user interface

Cons:

• No automated rewared management

Prices Packages

Monthly ($15/mo): Free 10-day trial

• 1 website
• Affiliate System
• User Engagement
• Extensible API
• Integrations (Slack, Mailchimp, Zapier, etc)
• Embeddable modals
• Instant social gamification
• Completely configurable
• Secured via reCaptcha

Annual ($60/yr): Free 10-day trial

• Everything in the Monthly plan
• 1 website

Monthly - 5 Sites ($30/mo): Free 10-day trial

• Everything in the Monthly plan
• Up to 5 websites
• Up to 5 lists

Annual - Unlimited ($199/yr):Free 10-day trial

• Everything in the Monthly plan
• Unlimited websites
• Unlimited individual lists
• Unlimited reservations

Industry Experience

No industry expereince or notable partnerships are shared on the website.

Vyper

Run a giveaway to engage your audience and foster brand loyalty with Vyper.

Vyper.ai is a platform that allows you to **create giveaways and viral contests** to engage your audience and foster brand loyalty. It helps you create one-off campaigns that generate new referrals and revenue for your business through viral sharing and social media actions. Vyper.ai also allows you to run an evergreen loyalty, referral, or reward program for your brand.

With Vyper.ai, you can maximize your paid media by increasing your conversion rates, getting referral traffic, and adding social followers. The platform offers a simple visual designer, 8 templates for your campaign, and up to 3 different display modes. You can also deliver rewards for your customers using Vyper.ai.

Vyper is a Perfect Fit for:

• Giveaway contests
• Sweepstakes
• Reward programs
• Loyalty programs
• Music industry
• Subscription-based companies
• Digital publications and newsletters
• eCommerce

Notable Features

• Viral Giveaways
• Maximize paid media

Pros & Cons

Go with Vyper for:

• Contain useful campaign templates
• Extends social media and email reach
• Various contest options and bonus entries
• Allows easy management of contest giveaways
• Provides sharp and effective campaign analytics
• Features anti-fraud measures and cheating protection

Cons:

• Limited access to social platforms
• No free trial
• Not enough branding options
• Lack of omni-channel marketing with native integrations
• Doesn't allow running of campaigns for cryptocurrency-related products/services

Prices Packages

ENTERPRISE (Recommended) - $149 per month

• All pro plan features
• Remove Branding
• Use your own domain/subdomain
• Up to 30k leads/month*
• Track up to $30,000 revenue/month generated by VYPER*

AGENCY - $299 per month

• All enterprise plan features
• Up to 120k leads/month*
• Track up to $120,000 revenue/month generated by VYPER*
• Create 10 sub-accounts (clients)

*If you connect your own SMTP, you can have more participants per month. Otherwise, the number of participants is limited.

Industry Experience

Vyper has been leveraged by companes like:

• Universal
• The Hustle
• Walmart
• Callaway
• Cratejoy